Telling a New Story
In the summer of 2025, Three Rivers Land Trust partnered with Amazing Studios to produce its most ambitious messaging campaign ever. The result? The most successful paid ads in the history of the organization.
The following ads were written and produced by Pierce Foster. All ads were shot, edited, and directed by the exceptional creative team behind Amazing Studios.
Video ads were part of a larger Q3-Q4 2025 marketing strategy, the details of which you can view below.
The Signs are Everywhere
The Land of Luxury
It’s time to get serious about conservation.
The following ads were the first steps in a new tonal direction for Three Rivers Land Trust, introducing a simple, direct, no-nonsense messaging style about the urgency of local land conservation (with a little sarcasm thrown in for good measure.)
All ads written and edited by Pierce Foster
For Eric
The story of how Carla Pence conserved a 600 acre family property in memory of her late husband, Eric. Because of her commitment to keeping the family land intact, future generations will be able to enjoy it forever.
Shot and edited by Pierce Foster
The Living Laboratory
Thanks to conservation efforts by Catawba College and Three Rivers Land Trust, 189 acres of living wetlands will be available to students for generations to come.
Shot and edited by Pierce Foster
The Uwharrie Archery Challenge
North Carolina’s biggest and baddest new archery event is an experience unlike any other in the Southeast. When it came time to recap the 2025 inaugural kickoff, I wanted to showcase the energy, attitude, and excitement that was felt by every archer who showed up and stepped up.
Shot, written, and edited by Pierce Foster
Need a place to hunt?
The Three Rivers Land Trust Sportsman Access Program connects hunters to local conservation by providing access to our privately managed lands. This ad targeted local hunters to spread awareness about one of the organization’s most popular and innovative programs.
Shot, written, and edited by Pierce Foster